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MY RESUME

EMPLOYMENT HISTORY AND DESIGN SKILLS

EMPLOYMENT
HISTORY

Digital Gaming Corporation

Senior Graphic Designer
April 2023 - July 2025

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Digital Gaming Corporation (DGC) is a leading provider of premium online casino entertainment in the US market. Leveraging global expertise, innovative content, and advanced gaming solutions, DGC delivers immersive, high-quality experiences that engage and retain players. The company proudly operates two top-tier US-facing online casino brands: Jackpot City and Spin Palace Casino. Formerly known as Betway in the US, Spin Palace Casino represents the rebranded and relaunched identity of Betway Casino, introduced to offer a refreshed and elevated player experience.

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Duties and Responsibilities

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  • Designed engaging creative assets for promotions and digital campaigns across multiple platforms, ensuring alignment with brand and marketing objectives.

  • Produced web and email templates including headers, buttons, backgrounds, iconography, mailers and typography tailored to brand identity and campaign goals.

  • Developed original creative content from scratch, delivering strong conceptual design solutions that met both client briefs and user expectations.

  • Applied UX/UI principles to create low-fidelity wireframes and user journeys, enhancing usability and interface consistency.

  • Conceptualised user-friendly design solutions and interactive elements that balanced aesthetics with functionality.

  • Successfully worked across multiple high-profile brands - Betway, Jackpot City, and Spin Palace - adapting visual language and creative tone to suit each brand identity.

  • Managed personal workload and project timelines across fast-paced environments, maintaining high productivity and creative quality.

  • Maintained consistent quality, attention to detail, and a strategic approach throughout all phases of the design process, from ideation to final delivery.

  • Interpreted complex briefs and transformed them into clear, effective, and brand-aligned design solutions.​

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Shaping a New Brand Identity

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  • Assisted the Team Lead - who led the Betway to Spin Palace rebrand for the US market - as the Senior Designer tasked with supporting the development of the new visual identity, contributing to both the strategic and creative execution of the project.

  • Contributed to the creation of a cohesive design system, ensuring visual consistency.

  • Designed brand-aligned templates and layouts for marketing, product, and campaign use, enabling efficient content rollout across teams.

  • Helped define copy structures, tone guidelines, and visual usage rules to support consistent brand communication across platforms.

  • Played a key role in shaping the rebrand’s overall look and feel -balancing creative innovation with practical execution.

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Leadership as a Senior Designer

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  • Coordinated and guided small, project-specific creative teams - offering direction, feedback, and quality control to ensure cohesive delivery.

  • Led by example, consistently performing at a senior level while demonstrating integrity, professionalism, and a calm, focused energy that inspired trust among peers.

  • Brought strategic thinking, refined aesthetics, and flawless execution to every project - from long-term brand systems to quick-turnaround campaign requests.

  • Led large-scale campaigns and shaped digital-first design systems with a strong focus on usability, brand consistency, and business impact.

  • Turned around last-minute briefs with agility and precision, maintaining creative excellence under pressure.

  • Demonstrated a deep understanding of visual communication, building meaning through design and elevating ideas with clarity and intention.

  • Known for delivering conceptually strong, brand-aligned work that communicates effectively and performs across digital channels.

  • Recognized for a refined grasp of branding and an ability to bring clarity, cohesion, and creativity to even the most complex projects.

  • Supported junior/mid-weight designers through mentorship and knowledge sharing, fostering growth and collaboration across design teams.

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Reference Letter

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If you’d like to view my reference letter, simply click the download button below. It offers a brief overview of my work experience and professional strengths.

Technical & Creative Skills

  • Adobe Creative Suite: Illustrator, InDesign, Photoshop, After Effects, XD

  • Figma: Early-stage design and prototyping

  • Motion Graphics & Animation

  • Typography & Layout Design

  • Web Design & Digital Media

  • Creative Concept Development & Execution

  • Enforcing brand standards across all campaign assets

  • Attention to Detail & Quality Control

  • Social Media Content Creation

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All skills above are applicable on both Mac and Windows platforms.

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Additional Software Experience

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  • Mailchimp

  • Shopify

  • WordPress

  • Wix

  • Microsoft Office Suite

  • Landbot

Personal Skills

Quick Learner

Adaptable and eager to grasp new concepts and tools rapidly.

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Trustworthy & Reliable Dependable with a strong sense of integrity and accountability.

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Articulate & Approachable Communicates clearly and confidently while remaining friendly and open.

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Team Player & Helpful Collaborative, supportive, and committed to shared success.

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Motivated & Hardworking

Driven by goals and consistently gives full effort.

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Respectful & Responsible Maintains professionalism and takes ownership of duties.

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Intuitive & Perfectionist

Naturally detail-oriented with a high standard for quality.

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Friendly & Respectful

Builds positive relationships with peers and clients alike.

EMPLOYMENT
HISTORY

DigiOutsource

Digital Designer - Betway Creative Studio
December 2021 - March 2023

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Betway is the premier online global sportsbook operating under a single brand, offering first-class sports betting and casino entertainment. Established in 2006, Betway has become one of the leading global providers of sports betting, casino games and other online gambling services. Recognized for its sleek and modern interface, Betway offers users a user-friendly and immersive gambling experience. The brand prides itself on providing a safe and secure platform for customers, with licenses and regulations in multiple jurisdictions, offering a wide range of sports to bet on, including football, basketball, tennis, cricket, and more, along with a variety of casino games such as slots, roulette, and blackjack.

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Duties and Responsibilities

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  • Create innovative digital designs and adapt existing assets to support a wide range of campaign and brand needs.

  • Led end-to-end design and execution of high-impact campaigns and crafted strong visual compositions specifically for the fast-paced iGaming industry.

  • As part of the Betway Central Team, I created design assets for multiple countries, developing multilingual materials adapted to various languages and regional requirements.

  • Designed a variety of marketing materials, including HTML banners, landing pages, flyers, press ads, video content, and LED displays.

  • Worked closely with key stakeholders to ensure clear, consistent communication throughout the design process.

  • Adhere to strong design principles, always aiming to deliver high-quality, detail-focused creative work.

  • Stay up to date with industry trends by attending design workshops and proactively seeking opportunities to grow.

  • Work confidently within strict brand guidelines while still producing fresh, engaging designs.

  • Interpret stakeholder briefs effectively and translate them into purposeful visual solutions.

  • Support the leadership team by contributing to the execution of key creative initiatives.

  • Mentor junior designers, offering guidance and support to help them grow in their roles.

  • Foster a collaborative team environment by sharing knowledge and staying open to learning from others, regardless of their level of experience.​

EMPLOYMENT
HISTORY

Essential Health Pharmacy Group

Senior Graphic Designer
July 2020 - December 2021

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Essential Health Pharmacy Group was founded in 1989 with the emphasis being on quality and service. With eight branches located in the Western Cape, they have become an indelible part of the community, offering a variety of products and services most of which are pharmaceutical/medical in origin, but extending its range to cover as many of the consumers’ requirements as is possible. Their head office is located in the Northern Suburbs close to three of their biggest stores.

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Design Responsibilities

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  • Designing and working on larger scale design projects e.g. brand guidelines, website design, in-store branding, emailer templates, infographics, brochure design etc. from brief to fulfilment.

  • Ensuring brand consistency throughout various marketing projects and designs.

  • Make sure that job deadlines are met in due time, ensuring that job quality is nothing short of the best.

  • Create new and original designs for the brand based on specification, needs and brand image.

  • Maintaining high standards of quality and making sure only the best work is released to the employer.

  • Review junior designers’ work to ensure high quality and to give guidance and feedback.

  • Upskilling, guiding, coaching Junior Graphic Designer.

  • Liaise with colleagues to maximize creativity and excellence in performance and delivery.

  • Review designs for any errors before printing or publishing and liaise with printers during the printing process.

  • Product shoots and image editing for product advertisement and development of the online store.

  • Keeping up-to-date with industry developments.

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Digital Media Responsibilities

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  • Designing and development of website using Shopify. 

  • Maintaining the website and keeping it up to date with the latest information relevant to the company.

  • Implementing marketing and advertising campaigns using digital newsletters and emailers.

  • Increase user-friendliness in digital products. An example of this is creating a Chatbot using Landbot.

  • Creating and editing animated video content advertisements for company services and products.

  • Managing all social media platforms and designing all social media content.

  • Implementing marketing and advertising campaigns using digital newsletters and emailers.

EMPLOYMENT
HISTORY

Fizzee Studios Marketing and Design Agency

Graphic Designer

July 2013 - December 2019

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Fizzee Studios is a marketing and design agency, established after recognising a need for unique and consistent marketing and brand management, mainly within financial services companies. They do both government and private sector work, of which annual reports, financial reports, corporate identity development and branding form a major part of their service offering.

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Responsibilities

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  • Managing, producing and designing projects from brief to fulfilment.

  • Layout and design of all the marketing material (digital and print), corporate identities and financial reports.

  • Selecting colours, images, typeface styles and layout.

  • Presenting finalised ideas and concepts to the client.

  • Review designs for any errors before printing or publishing.

  • Liaise with printers during the printing process.

  • Ensuring consistency in all of our client’s corporate and promotional brands.

ACADEMIC
QUALIFICATIONS

City Varsity - School of Media and Creative Arts

Advanced Diploma - Multimedia Design and Production
Year Completed: 2012 (1 Year)

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City Varsity - School of Media and Creative Arts

Diploma - Multimedia Design and Production
Year Completed: 2011 (2 Years)

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Jan van Riebeeck High School, Cape Town

Matriculated: 2008
Year Completed: 2008 (5 Years)

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